A rising tide lifts all boats (and WHMs)

In 2015, my CFO joked that I'd make more money selling white rice than manufacturing wire harnesses for the aerospace industry. By 2021, I'd proven him wrong. That "white rice" had turned into something closer to top-tier diamonds. And this week, Senra Systems proved the point on a much bigger stage, announcing a $65 million Series B to expand its wire harness manufacturing capacity for aerospace and defense.

Congratulations to Jordan Black and Benjamin Shanahan on the raise, and on the vision and commitment it takes to get there. This is a big moment for wire harness manufacturing, and it deserves to be treated like one.

For as long as I've been in this industry, wire harnesses have been the overlooked backbone of everything that moves or connects: essential, unglamorous, and largely ignored by the capital and technology that transformed other corners of manufacturing. Senra's raise signals that this is changing. Serious investors are now willing to bet serious money on the idea that wire harness manufacturing deserves modern capacity and modern tools. That's not just good news for Senra. It's good news for every founder, engineer, and manufacturer who has bet their career on this industry mattering.

When we started Cableteque in 2022, it stemmed from the same conviction: that software-based precision, paired with the skill and attention this industry already has in abundance, would define the next generation of wire harness manufacturing. Not just by our industry's standards, but by those of the world's top technology investors. We set out to build a piece of the digital layer this industry has been missing, and we've always believed that layer runs from the very first quote all the way through to the finished harness. It's all connected.

That's really what Senra's announcement represents to me: proof that this connection, from digital precision to physical manufacturing, is starting to attract the kind of attention and capital that other industries have had for years. We're solving different problems in different ways. Senra is scaling manufacturing capacity, and we're focused on the digital layer that starts with quoting, but we both share the conviction that this industry is ready for its moment.

I don't think that moment belongs to any single company, including ours or Senra's. A rising tide like this lifts every founder and every manufacturer building toward the same future, whether or not they ever touch our platform or Senra's floor. It raises what customers expect. It raises the question of what talented estimators and engineers should be able to demand from their tools. And it tells the next generation of founders that wire harness manufacturing is a legitimate place to build something ambitious.

Here's to Senra and to every other technologist and manufacturer willing to bet that this industry's best days are still ahead. The tide is rising. Let's build the boats worth lifting.